Catalina And Partners

Operations in Europe in Asia in the U.S. soon

A dedicated team focusing on the industries of Sports and Media.

Services for Rights Holders

Club Acquisition and Affiliation Consulting

Sports rights holders are increasingly looking to expand their influence and reach through partnering with foreign sports clubs and organizations around the globe. At Catalina and Partners, our dedicated team is able to to conduct thorough analysis on a right holder’s values, history and fan base in order to identify opportunities that best suit the right holder’s needs. We are therefore able to aid rights holders in the affiliation and acquisition processes with foreign based sports organizations, in order to create increased awareness and value for rights holders in these foreign territories.

League Broadcast Rights and License Sales

Although the major broadcasting rights of sports leagues are some of the most filed in the world, this area is filled with new challenges due to the rapid changes in modern media. We aid in the negotiation of broadcast right deals in the ever-changing sports market and help maximize the value of leagues and football clubs through effective merchandising and licensing agreements.

Intellectual Property and Image Right Protection

Intellectual Property rights and Image rights are extremely valuable assets to rights holders and players respectively. These rights are often infringed by third parties, who utilise them, illegally, for their own financial gain. At Catalina and Partners, we offer a legal service in which we pursue the protection and enforcement of rights holders’ IP and player image rights, on their behalf. We provide these services in territories where said rights holders and players may not have a strong presence or effective legal representation to adequately protect these rights.

Academy Development

Football clubs have identified that investment in foreign-based academies has become increasingly important in the effort to unearth youth talent in all corners of the globe. Many of Europe’s top clubs have created a presence in foreign territories, through the licensing of their rights to third parties or through the establishment of football schools of their own. At Catalina and Partners, we provide a consultancy service for clubs wishing to develop their academies and in turn, expand their reach, improve their coaching methodologies and boost their image on a global scale.

Sports Club Sponsorship Sales

Sponsorship income is a vital source of revenue for sports organizations around the world. We have a wide experience with global companies and have had particular success in brokering sponsorship deals between major European sports clubs and East Asian corporations. The sponsorship deals between Manchester city and Nexen Tyre, Atletico Madrid and Hyundai, as well as Tottenham Hotspur and Kumho Tyre, are just a few examples of our successes in recent years.

Services for Brands

Brand Consulting

Through Catalina & Partners’ international network and global experience in sponsorship and brand strategy, we are able to cultivate a brand’s desired brand image within the global market. We are able to analyze the effectiveness of a brand’s pervious brand strategy and in turn build upon a brand within the sponsorships sphere by pairing brands with the appropriate rights holders.

Marketing Planning

Once a brand has chosen its desired sponsorship investment, we become closely involved in the entire marketing process, from marketing planning and strategizing to the identification of resources needed to make this strategy a reality. We also facilitate the the subsequent roll out and manifestation of a brand’s overall marketing plan.

Sponsorship Contracts

Corporate sponsorship increases a company’s brand exposure and has the potential to help create a positive brand image for a company, on the world stage. We broker the sponsorships deals between rights holders and brands in the Asian, European and North American territories.

Sponsorship Activation Management

Once a brand has chosen its investment, we activate and manage the contract throughout the duration of the contractual terms. This task requires experience and knowledge of both the brands and the investment that has been chosen. Rely on our team on an ongoing basis to make sure the brand is treated as it deserves.

Player Management

Youth Football

In 2020, Catalina & Partners will open a youth program in order to groom young footballing prospects for success in top European leagues. Catalina & Partners’ programs, run in partnership with top clubs from around Europe, helping players advance and improve their skills with top-notch training.

Player Transfers

We help facilitate the player transfer process by establishing the desires and needs of the player and by matching these with clubs seeking new talent. We enjoy strong relationships with many of Europe’s largest clubs and players from abroad and are therefore able to make the transfer process smooth and simple for both player and club while creating positive outcomes for all.

Player Endorsements

Endorsement deals are extremely important to players in the modern sporting landscape. While the financial benefit is certainly important, effective endorsement deals can also greatly improve the image and profile of players. Our experience in dealing with international brands enables us to negotiate for effective endorsement deals on behalf of players and to procure endorsements that are the most appropriate for these individuals.

Corporate Social Responsibility

Scholarship

Catalina & Partners has signed a scholarship agreement with Korea University in order to provide funding for promising students that may not be able to afford tuition. This scholarship is awarded to students on an annual basis in the hopes that it will aid them in reaching their goals and aspirations.

“We make football more entertaining”

At Catalina & Partners, we recognize that it is ultimately the fans that fuel the sporting industry through their unwavering support and ultimately, through spending their hard earned cash. We, therefore, strive to give back to the fans by inviting them to big sporting events, providing fans with exclusive VIP experiences with their favorite teams as well as providing official merchandise and gear through pop up promotions. Our ultimate goal is to make football more entertaining by bringing fans closer to the action and providing experiences which they will ever forget.