A dedicated team focusing on
the industries of Sports and Media.

AGENCY

SPORTS

About Us

A dedicated team focusing on
the industries of Sports and Media.

AGENCY

Two soccer football player dribbling a ball during match in the stadium

SPORTS

About Us

OUR VALUES

01. Trust & Integrity

Every business relationship begins with trust and transparency. We are committed to clear, responsible communication with our clients and partners, building long-term relationships grounded in credibility and mutual respect.

02. Strategic Alignment

We understand a wide range of sectors including corporates, investors, family offices, and the sports industry. By aligning each partner’s objectives, priorities, and long-term direction, we identify collaboration opportunities with strategic relevance and lasting value.

03. Expertise & Execution

From investment advisory and cross-border collaboration to the development of global partnerships, we provide structured support throughout the entire process. Leveraging our network, experience, and market insight, we turn opportunities into meaningful business outcomes.

04. Sustainable Growth

We value relationships that create long-term impact for our clients and partners. Rather than pursuing short-term gains, we prioritize sustainable growth, mutual development, and enduring value creation.

CORPORATE SOCIAL RESPONSIBILITY

SCHOLARSHIP

C&P Sports has signed a scholarship agreement with Korea University in order to provide funding for promising students that may not be able to afford tuition. This scholarship is awarded to students on an annual basis in the hopes that it will aid them in reaching their goals and aspirations.

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INVESTMENT &
STRATEGIC PARTNERSHIPS

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Overview

C&P Sports works with HNWI family offices, sovereign wealth funds, institutional investors, and strategic investment partners to identify and facilitate investment and business collaboration opportunities across a range of industries. Guided by each partner’s investment priorities and strategic objectives, we seek opportunities that can create long-term value and strategic synergy.
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Investment Network

Through its global network of HNWI family offices, sovereign wealth funds, institutional investors, and strategic partners, C&P Sports sources a broad range of investment and business collaboration opportunities. We connect each project with the most relevant partners based on its nature, objectives, and strategic fit, helping to build the foundation for long-term collaboration.
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Focus Areas

We review business and investment opportunities across a broad range of sectors, including equity investments, strategic partnerships, cross-border projects, sports and entertainment assets, real estate, brands and intellectual property, and infrastructure. Each opportunity is assessed selectively based on long-term growth potential, strategic fit, and value creation potential.
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Our Role

C&P Sports supports opportunity sourcing, strategic partnership development, early-stage project assessment, and collaboration coordination. Depending on the nature of each project, we connect relevant investors and corporate partners and provide support throughout the process to help enable successful execution.

SERVICES FOR BRANDS

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BRAND CONSULTING

Through C&P Sports international network and global experience in sponsorship and brand strategy, we are able to cultivate a brand’s desired brand image within the global market. We are able to analyze the effectiveness of a brand’s pervious brand strategy and in turn build upon a brand within the sponsorships sphere by pairing brands with the appropriate rights holders.
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MARKETING PLANNING

Once a brand has chosen its desired sponsorship investment, we become closely involved in the entire marketing process, from marketing planning and strategizing to the identification of resources needed to make this strategy a reality. We also facilitate the the subsequent roll out and manifestation of a brand’s overall marketing plan.
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SPONSORSHIP CONTRACTS

Corporate sponsorship increases a company’s brand exposure and has the potential to help create a positive brand image for a company, on the world stage. We broker the sponsorships deals between rights holders and brands in the Asian, European and North American territories.
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SPONSORSHIP ACTIVATION MANAGEMENT

Once a brand has chosen its desired sponsorship investment, we become closely involved in the entire marketing process, from marketing planning and strategizing to the identification of resources needed to make this strategy a reality. We also facilitate the the subsequent roll out and manifestation of a brand’s overall marketing plan.

SERVICES FOR CLUBS
& LEAGUES

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club acquisition and affiliation consulting

Sports rights holders are increasingly looking to expand their influence and reach through partnering with foreign sports clubs and organizations around the globe. At C&P Sports, our dedicated team is able to to conduct thorough analysis on a right holder’s values, history and fan base in order to identify opportunities that best suit the right holder’s needs. We are therefore able to aid rights holders in the affiliation and acquisition processes with foreign based sports organizations, in order to create increased awareness and value for rights holders in these foreign territories.
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league broadcast rights and license sales

Although the major broadcasting rights of sports leagues are some of the most filed in the world, this area is filled with new challenges due to the rapid changes in modern media. We aid in the negotiation of broadcast right deals in the ever-changing sports market and help maximize the value of leagues and football clubs through effective merchandising and licensing agreements.
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INTELLECTUAL PROPERTY AND IMAGE RIGHT PROTECTION

Intellectual Property rights and Image rights are extremely valuable assets to rights holders and players respectively. These rights are often infringed by third parties, who utilise them, illegally, for their own financial gain. At Catalina and Partners, we offer a legal service in which we pursue the protection and enforcement of rights holders’ IP and player image rights, on their behalf. We provide these services in territories where said rights holders and players may not have a strong presence or effective legal representation to adequately protect these rights.

CONTACT US

ADDRESS:
C&P Sports Limited
Michelin House, 81 Fulham Road,
London
SW3 6RD
EMAIL:
info@catalinanpartners.com
PHONE:
+44 (0)20.3826.0150
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